EXPECTED TOPICS IN HCMC & HN
VIETNAM WEB SUMMIT 2020

1. The secret behind Fast Growth in Digital Marketing

  • Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave
  • Re-imagining eCommerce discovery in the “next normal”
  • Building a trusted brand in the age of distrust
  • Leveraging digital technology that empowers consumers
  • Digital Health and Beyond: What computing can do to transform health
  • Growth Strategies For Different Business Models: Saas, B2C, Ecommerce And Marketplace
  • Understanding behaviors by using first party data
  • What impact has the new Covid restrictions had on online retail
  • Open source vs SaaS – which choice between flexibility and simplicity in eCommerce
  • The next normal: (R)evolution of eCommerce Discovery
  • Website and SEO for 2021 and Beyond
  • Hacking from Startups to Intrapreneurship
  • MQLs Vs. SQLs: why Buyer’s Journey Is Complex
  • The Hidden Psychology of Social Networks
  • How to Use LinkedIn to Create a Powerful Brand
  • The Art & Design of Effective Mobile Video
  • Algorithms >< The Human Brain: which metric for growth makes more-than-human products 

2. Transformation to Digital-First Organization

  • Design Thinking: Build Common Language through Design Growth
  • DesignOps: How to Transform an Organization Behind Its Back
  • The challenge of SLAs and SLOs?
  • Product discovery: Unlock the key to driving success with on-site search
  • IT Services during and post COVID-19
  • Master Inner Growth: Repeatable Frameworks To Drive B2C & B2B Product Retention
  • Understanding And Amplifying Your Core Product Value
  • How to Aligned Product Growth To 2,5x Pipeline Opportunities
  • Product Onboarding As The New Landing Page
  • How artificial intelligence will help us triumph in the new normal
  • Expanding Your Reach in a Streaming-First World
  • Digital touches everything
  • Digital Disruptions You Might Not See Coming

3. Unlock Your Technology Gems: AI, Big Data, Cloud-based & Intelligence-driven, Cybersecurity,...

  • Building the Metaverse through User Generated Content and the Cloud
  • Heads in the Cloud: Cloud Deployment Best Practices for in Memory Computing
  • The Life of the Architected Human in a More-Than-Human World
  • SAS & Azure: new rules for the road
  • Taking Models to the Next Level with Azure Machine Learning
  • Azure Synapse SQL Pools : Everything you need to know / Tips and Tricks
  • Conquer the Bot World
  • Containers and Serverless Security- Past, Present and Future
  • Cloud Native GraphQL: Making GraphQL Work Without a Monolith
  • Struggling with AppSec and how to deal with it
  • AI to BI – One Stop Solutions in Azure Synapse
  • Essentials of XR (VR AR) Product Design and Development

4. Number speaks: The Power of Data in new Age

  • Second Party Data: What It Is, How It Works, And Why You Need It
  • Leveraging Data Touch Points To Create The Ultimate End To End Consumer Experience
  • App User Centricity: Increasing Retention From 10% To 66% Using Data-Driven Product Development
  • Humanity: Beyond Data in Developer Communities
  • How Databricks Delta overcomes your Data Lake challenges
  • Which tool will understand your “numbers”: DAX or Excel?
  • Keep track of your data pipelines in Azure Data Factory with CI/CD
  • Data Lake, Data Warehouse, Data Mart, Databricks, DeltaLake and You
  • Why A/B Testing Fails: how decision by Data-Driven can go wrong?
  • Azure Functions and durable Entities for data processing
  • Infrastructure-as-Code for your Data Solution in Azure: Terraform & ARM
  • This trend you can’t afford to miss – Graph Databases
  • Play nicely and securely for Data Science and ML with Docker and Python

5. Web development: don’t fall behind the curve!

  • Why Real-Time Really Matters
  • The Power of Open Blockchain
  • Building Highly Scalable Web and Mobile Applications
  • Delivering Branch SD-WAN Internet Connections to the Cloud Efficiently and Securely
  • Generating the Best Game Experience through AI
  • Need For Speed: Creating A Strategy For The Fastest Loading Mobile Site
  • DevOps Is Pervasive, but Security Still Lags
  • How to optimize multiple screen in different devices
  • Operating An Era Where Your Website Feels Like a Physical Store
  • CI build in the container for .NET Core
  • Nice and free: lightweight UI components for your website
  • A guide through the jungle of web API possibilities
  • Animations – Suddenly my website is really sexy!
  • Single Page Applications in the Browser with C # & WebAssembly
  • The Good, the Bad and the Ugly: Keeping your Service Reliable with SLIs and SLOs
  • API and Microservice Performance – What the Logs Don’t Tell You
  • End-to-End test Architectures, a dead End road
  • Beats, Rhymes and Unit Tests
  • Automate or Die – DevSecOps in the Age of Software Supply Chain Attacks
  • Can dev, sec and ops really co-exist in the wild?

6. Operations in a ‘Serverless’ World

  • Is Serverless the Future of Relational Databases?
  • Why Serverless + DevOps Is a Perfect Fit
  • Autonomous Multi-Cloud Serverless Deployment and Optimized Management
  • Managing Serverless Costs With Kubernetes
  • The Art of Serverless Observability
  • Attacker’s View of Serverless and GraphQL Apps
  • How to bring chaos engineering to serverless
  • Five rules for super-responsive serverless apps
  • The art of Azure Functions (unit) testing and monitoring
  • Observability for Serverless Workloads
  • Zero Trust Networking in Azure – secure applications in the public cloud
  • How To Build a Cloud-Connected AR App in 15 Minutes or Less
  • Is Serverless the Future of Relational Databases?
  • Why Serverless + DevOps Is a Perfect Fit
  • Battling the rising tide of global payments fraud

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